We’ve all come across pop-ups whilst browsing the web. From ‘sign up’ requests through to more frustrating spam adverts, they’re a fact of life online – but it’s only when you start developing your own digital marketing strategy that you might look into them properly.
It can be hard to know where to start when you’re trying to come up with a new marketing strategy. How do you know what customers want? How might they react to your fledgling campaign? Without an extensive budget and access to focus groups, finding out the answer to these questions could be pretty tricky. Until now.
Every year news websites run stories on the most Googled words and phrases of the past 12 months. More often than not, something amusing creeps in, with the oh-so-adorable Baby Yoda making the cut in 2019 alongside the likes of the iPhone 11.