Good and bad examples of low competition keywords

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Hi folks, I am hoping you have done your homework and research keyword ideas as I said on the previous post HERE if not, not to worry. Below I have complied my research I done when I start off thinking keyword ideas for my niche website. Hopefully my ideas will give you examples how you should do your own keyword research!

I am using the American Google Adwords tool as I want to target Amercians with my keyword because it is bound to have higher searches then the U.K.

keyword-research

  • YES or MAYBE (ORANGE) – Orange means its low competition – but that doesn’t necessarily mean I recommend building a site on it.  Some may be good, but others might make me hesitate for one reason or another. Read my thoughts to get better insight.
  • NO (RED) – I would avoid this keyword.  I’m am not necessarily saying its a high competition keyword, only that I would not build a niche site on it. Read my thoughts to find out why.

“Straight razors for sale”

  • Keyword competitiveness: 19
  • Local search volume: 1,900
  • CPC: $0.60
  • Advertiser competition: High
  • Pages with exact match keyword: 2
  • Pages below PA 30: 8
  • Pages below 30 juice links: 9
  • Pages below site age of 1 year or less: 0
  • Other notes: Niche site (I think; it’s a small e-commerce store) in top spot

Thoughts:  This is right idea as far as low competition goes.  However, there are some cases where these standard rules don’t apply.  In particular, ecommerce results are harder to outrank because Google gives them preference for certain search terms.

I would avoid this keyword, because every single site ranking the top 10 is an ecommerce site – they are all selling straight razors.  This is not a good option for an affiliate site.

“Scooters for sale”

  • Keyword competitiveness: 26
  • Local search volume: 18,100
  • CPC: $0.40
  • Advertiser competition: High
  • Pages with exact match keyword: 1
  • Pages below PA 30: 2
  • Pages below 30 juice links: 8
  • Pages below site age of 1 year or less: 5
  • Other notes: Few major retailers & several new craigslist pages

Thoughts:  This is also an ecommerce keyword.  I would avoid it.  Even though some of the results are craigslist pages, which typically is a sign of weakness, in this case its not really.  Because this is an ecommerce keyword, Google is giving preference to sites that actually sell the product – and this includes Craigslist. I would avoid.

“Crossfit daily workouts”

  • Keyword competitiveness: 23
  • Local search volume: 2,900
  • CPC: $0.50
  • Advertiser competition: Medium
  • Pages with exact match keyword: 0
  • Pages below PA 30: 5
  • Pages below 30 juice links: 8
  • Pages below site age of 1 year or less: 0
  • Other notes: First position will be impossible; super-authoritative site (www.crossfit.com)

Thoughts:  I just found out that “crossfit” is actually a brand name.  So, you could get a cease and desist letter for having this in your domain name.  But that doesn’t mean you can’t create a site on it (just have a unique domain).

This keyword might be doable, but I am hesitant for a couple of reasons.  First, the brand. Second, I don’t see really any other weak “types of sites”.  I would prefer to see other affiliate sites or niche sites ranking to let me know Google is willing to rank these weaker types of sites.

So, it’s a maybe…but I think we can do better.                                                         

“Typewriters for sale”

  • Keyword competitiveness: 28
  • Local search volume: 2,900
  • CPC: $0.41
  • Advertiser competition: High
  • Pages with exact match keyword: 4
  • Pages below PA 30: 5
  • Pages below 30 juice links: 9
  • Pages below site age of 1 year or less: 0
  • Other notes: Niche site and WikiHow in top results

Thoughts:  This one actually may have some potential to rank.  Even though many of the results are ecommerce sites – a few of them are not.  Although its hard to say where you would rank; because the first few sites are ecommerce related, Google still seems to be giving some preference there.

Also, the fact that its typewriters, an outdated technology, makes me hesitant to go into the niche. We can do better :)

“Best chocolate in the world”

  • Keyword competitiveness: 27
  • Local search volume: 1,600
  • CPC: $1.55
  • Advertiser competition: Medium
  • Pages with exact match keyword: 5
  • Pages below PA 30: 4
  • Pages below 30 juice links: 6
  • Pages below site age of 1 year or less: 2
  • Other notes: No root domains

Thoughts:  This has potential.  The first couple of sites look difficult to outrank, so that’s a negative; but several of the other results look lower competition.  I also see several sites that are just content/text sites – not ecommerce sites, that are ranking.

The downside is that its only gets searched for 1600 times/mth.  As a result, we would probably want to be in the top 3 spots; but the first 2 are very difficult.  Its an okay keyword, but not ideal.

“Ping pong table dimensions”

  • Keyword competitiveness: 29
  • Local search volume: 4,400
  • CPC: $0.43
  • Advertiser competition: High
  • Pages with exact match keyword: 1
  • Pages below PA 30: 4
  • Pages below 30 juice links: 9
  • Pages below site age of 1 year or less: 1
  • Other notes: A few Q&A sites and a niche site in the top results

Thoughts: This one might be doable as well, but I’m not real excited about it.  Can you write more than a few articles on ping pong table dimensions?  Also, doesn’t seem like much of a buying keyword – more of just general research.  Someone could probably rank here and maybe even make £100 a month.  But we can do better.

“Best DJ headphones”

  • Keyword competitiveness: 30
  • Local search volume: 2,400
  • CPC: $1.16
  • Advertiser competition: Medium
  • Pages with exact match keyword: 4
  • Pages below PA 30: 3
  • Pages below 30 juice links: 10
  • Pages below site age of 1 year or less: 0
  • Other notes: A couple niche sites in the top results

Thoughts: I like to see results that have both low PageAuthority AND low page links.  So, I only see one result in the top 10 that has a pageauthority of less than 30 and juice page links of less than 30.  I like to see a couple of sites in the top 10 that meet this criteria, so I would avoid.

Also, I’m not seeing any niche sites ranking.  I see more authoritative blogs, review sites (like CNET), and ecommerce sites.

I would avoid this one.

“Best tactical flashlight”

  • Keyword competitiveness: 28
  • Local search volume: 2,400
  • CPC: $0.64
  • Advertiser competition: High
  • Pages with exact match keyword: 2
  • Pages below PA 30: 3 (7 under 35, however)
  • Pages below 30 juice links: 7
  • Pages below site age of 1 year or less: 2
  • Other notes: Three young niche sites ranking

Thoughts: I don’t think getting at least on the bottom of page 1 would be too difficult.  I’m not sure about the top of page 1.  The competition is generally weak, however, it’s a tough call with a few ecommerce sites like Amazon in the mix.

I actually don’t see any niche sites ranking.  I do see at least one niche ecommerce site, but its not just a plain old niche content site.  But I do like the fact that I see a couple of forums ranking, and the fact that several of the pages are not using “Best Tactical Flashlight” in their headline.This one has potential, but it doesn’t have me jumping up and down with excitement.

“Best portable generator”

  • Keyword competitiveness: 33
  • Local search volume: 2,400
  • CPC: $0.62
  • Advertiser competition: High
  • Pages with exact match keyword: 5
  • Pages below PA 30: 2
  • Pages below 30 juice links: 9
  • Pages below site age of 1 year or less: 2
  • Other notes: A few niche sites in the top results

Thoughts: This one has both good and bad signs.  The bad – it has several more authoritative review sites (like consumerreports.org, consumerresearch.com, popularmechanics.com ranking) and a few ecommerce sites, like Lowes.com and Amazon.com ranking.

However, I do see at least one niche review site ranking, and its metrics aren’t real strong. It’s the only site with a page authority below 30. (Amazon shows a page authority of 1, but remember to take the domain authority and divide by 2…which really gives it a page authority of 50.)

So, yes I see potential, and if you were to put in real effort, I think its most definitely within reach.

“Best gas grills”

  • Keyword competitiveness: 36
  • Local search volume: 6,600
  • CPC: $0.64
  • Advertiser competition: High
  • Pages with exact match keyword: 4
  • Pages below PA 30: 1
  • Pages below 30 juice links: 8
  • Pages below site age of 1 year or less: 2
  • Other notes: Niche site in the 3rd spot

Thoughts: I don’t see a single page below PA of 30.  Also, the 3rd spot is not a niche site, it’s actually a huge review website with a 79 domain authority and a 42 page authority for this particular page.

I would avoid this keyword.

“Power washer reviews”

  • Keyword competitiveness: 28
  • Local search volume: 2,900
  • CPC: $0.84
  • Advertiser competition: High
  • Pages with exact match keyword: 0 (!)
  • Pages below PA 30: 4
  • Pages below 30 juice links: 10
  • Pages below site age of 1 year or less: 2
  • Other notes: A few e-commerce sites but a niche site in the 2nd spot

Thoughts: I like the weak niche site that is ranking 2nd.

It looks like google is highlighting the word “Pressure” in place of the word, “power”…so even though websites are using the term “Pressure washer reviews”, they are being given credit for the term “Power Washer Reviews”.  At least that’s what I can tell by looking at the bold in Long Tail Pro (and in Google itself).

Most of the sites ranking are big review sites (consurmerreports.or) or ecommerce sites.  I like this keyword overall, but really wish I saw more than just one niche site ranking.

The metrics overall look decent, but those are some of my hesitations.

“Best blender for smoothies”

  • Keyword competitiveness: 35
  • Local search volume: 5,400
  • CPC: $0.78
  • Advertiser competition: High
  • Pages with exact match keyword: 4
  • Pages below PA 30: 3
  • Pages below 30 juice links: 7
  • Pages below site age of 1 year or less: 1
  • Other notes: A few niche sites in the top results

Thoughts: I only see one site below a PA of 30.  (The other 2 show a 1).  However both of those with a PageAuthority of 1 are indeed forums without any juice page links.  So, there is indeed some weakness here in the top 10.

However, overall I really only see 1 result with a PA of less than 30 that also has less than 30 juice page links.  This site is ranked #10. Could you rank for this keyword? Absolutely.  But are there easier keywords out there? Absolutely.

“Best smoothie blender”

  • Keyword competitiveness: 33
  • Local search volume: 2,900
  • CPC: $0.81
  • Advertiser competition: High
  • Pages with exact match keyword: 1
  • Pages below PA 30: 3
  • Pages below 30 juice links: 7
  • Pages below site age of 1 year or less: 1
  • Other notes: A niche site and a forum in the top results

Thoughts: The top 10 results for these are very similar (most are the same) for the previous keyword.  So, my analysis is basically the same for this keyword.  You could rank for this keyword, but there are easier ones out there most likely.

My Closing Thoughts and Your Comments

Overall, I hope that this exercise of sharing my thoughts on specific keywords helps you understand how I analyse the competition.  This is the MOST important part of keyword research, take your time do NOT jump on the first keyword you find. Research research research!

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