Most Popular Digital Marketing Questions
Digital marketing is used by businesses to reach more consumers via the internet. It encompasses a range of techniques and strategies from search engine optimisation through to paid advertising and making improvements to social media accounts.
Digital marketing is a cost-effective way to reach a wider audience and to generate more leads and sales for your business. An effective digital marketing strategy could increase brand loyalty, encourage new customers to enquire about products and services, and enhance your business’s reputation.
There’s no right answer to this one, since every business should have a bespoke digital marketing strategy. What works for one brand might not be appropriate for another, but the best digital marketing strategies generally include a mix of search engine optimisation, functional website design, social media planning, quality content creation, and even paid advertising if the budget stretches that far.
Most Popular SEO Questions
SEO stands for “search engine optimisation”. Simply put, this means improving your website so that it ranks higher on search engines like Google and Bing.
SEO matters because it makes your website more visible. So many consumers only look at the first page of Google when trying to find a website or a business to shop with, and failing to deploy an effective SEO strategy could leave your website trailing behind on page 2, 3 or worse.
The bottom line is that SEO = better online visibility, higher site traffic, and more leads and sales.
If you want your business to perform online, SEO is essential. Even if your advertising and sales funnel are as good as they can be, a significant portion of your website visitors will come from search engines like Google. SEO will help your website to become more visible on these sites, and you’ll stand a better chance of attracting more visitors who could go on to become valued leads and customers.
There are several key factors that search engines look at when they’re deciding how to rank websites:
- Technical considerations – such as whether your site can be ‘crawled’ (reviewed and indexed) properly by the search engine.
- Authority – how reputable the search engines believe your website to be.
- Relevancy – how relevant your site is to the search intentions of users.
If you can optimise all of these, you’ll stand a fighting chance of rising up through the search engine rankings.
There are a number of ways to improve a website’s authority – but by far the best is to get other authoritative (and industry relevant!) websites to link back to your site.
There’s no timescale for SEO efforts to start working, but many professionals suggest that it takes between 3 to 6 months for the benefits of a good strategy to kick in.
Our team will work hard to implement both quick fixes and longer-term plans to raise your website’s search engine ranking, and whilst we can’t promise immediate results, you can count on effective, value-for-money marketing techniques.
The most effective SEO strategies are made up of a range of techniques that help to improve website visibility within search results. These include technical SEO work (such as title tags and site optimisation), through to link building and the implementation of a quality content plan.
In a word – no, but we will give it our very best shot. Nobody can guarantee the top spot or even page one rankings on Google or any other search engine, and even those who manage it will still find their site sitting below competitors who pay for ads. That being said, SEO is absolutely worth it since it leads to higher targeted website traffic, with better leads and more sales.
Google and the other search engines are constantly updating their search algorithm, which means that unfortunately, the digital marketing goalposts are always moving. From penalising websites that break Google’s rules (think things like spam content) through to weeding out sites that are linked to by low-quality websites, there are also some techniques that the search engines just don’t approve of.
Ultimately, there might be lots of reasons why your website traffic dropped, but we can help you to get back on top.
Most Popular PPC Questions
PPC stands for ‘pay-per-click’ – a form of internet marketing whereby businesses pay a fee each time one of their adverts is clicked. If SEO leads to organic web traffic, search engine advertising and other forms of PPC are the paid alternative.
PPC advertising has many benefits, including:
- Low advertising costs since you’ll only pay when a user actually visits your website.
- Higher site traffic, since your website will be shown at the top of search results.
- Clear analytics to show you just how effective your paid ads are.
- Highly targeted advertising, since you’ll be choosing the kind of users your ads appear for.
The cost of PPC advertising varies depending on where you’re advertising, the price of keywords in your niche, whether you want to use geo-targeting, and a range of other factors. For businesses using Google Ads (formerly Google Adwords), the average cost per click falls somewhere between £0.66 and £1.35.
Most Popular Website Design and Development Questions
Of course! We don’t just build new websites, but improve existing ones too. Sometimes there’s no need to start from scratch, and our specialist design team aren’t in the business of trying to sell you things that you don’t need.
We’ll work with you to create a website that’s truly befitting of your business, whether that means starting from the bottom or just revamping an outdated homepage.
Yes – almost all of it. While there are some static parts of a website that are best left to the professionals, most of the wording and content can be changed as and when you like. We know that the business world is fluid, and we build customisation in as standard to ensure that you can keep your website current.
Most Popular Social Media Marketing Questions
Just like other areas of digital marketing, social media marketing is a broad field that includes activities such as content creation, audience engagement, influencer marketing, and paid social media advertising.
We do it all.
If there’s a social media platform you want to target, we’re ready to help. We work with Facebook, Twitter, LinkedIn, and Instagram day in, day out – but we can also help with YouTube, Tik Tok and a whole host of niche platforms.
Yes! Facebook and other social media platforms are a breeding ground for business opportunities. With quite literally billions of monthly active users, Facebook alone is an ideal space to shine a light on your business. We can help you to build an online community and reach more customers than ever before, all via their smartphone and computer screens.
Over a quarter of the UK’s digital ad spend goes to social media platforms each year. That’s more than £3 billion – and you don’t get figures like that without some solid results. Social media advertising is an effective way to reach new customers online, and if it doesn’t work, you’ll be able to see from the analytics.
Most Popular Content Marketing Questions
Content marketing is the practice of planning, creating, and distributing content that’s interesting, engaging, relevant and consistent. When done properly, content marketing can attract and retain an audience that’s relevant to the business involved, helping them to generate more leads and higher sales figures.
Content marketing strategies should be unique to each business, since it’s essential to target a specific demographic with relevant content that encourages them to take action. To create a winning content strategy, start by setting your goals and deciding on your target audience. From there, you can check out the competition and start to produce meaningful content that gives your audience the information they’re looking for.
Content is a broad field and includes written blog posts, images, videos, graphics, and all manner of other forms of media. The best content is original, relevant to its audience, engaging, and actionable. If you can churn out enjoyable content that’s actually useful to those viewing or reading it, you’ll be onto a winner.
Most Popular Design and Branding Questions
More than you’d think. Consumers deal with websites and businesses on a visual level, so if you have a low-quality website or tired branding, they probably won’t think you’re particularly credible. With detail-focused branding, we’ll make sure that your business looks sharp and reliable, and worth spending with.
Strong brands have a purpose and communicate it well. There’s no room for bland and boring businesses at the top, so have opinions, shout out about how great your products or services are, and don’t be afraid to show some personality. It’s this winning formula that we help all of our clients to achieve.
Absolutely! We work closely with our clients to create branding assets that work for them. Whether you want to maintain the spirit of your existing branding or start afresh, our team of creatives will help you to create a well-grounded brand with a strong identity.
Most Popular Photography and Videography Questions
High-quality visuals encourage engagement and lead to better conversion rates – making photography an essential skill for any digital marketer that’s worth their salt. Consumers respond to the things they can see, and assign credibility to businesses with attractive marketing materials.
Modern consumers want easily digestible content that doesn’t require much effort – and that’s exactly what high-definition videos and graphics give them. If you want to engage with even the laziest of site visitors, video is the answer to providing an informative, bite-sized sales pitch.
Our professional photographers and videographers are not just camera operators. They’re skilled creatives with an eye for detail. They know how to frame products, interviews and pretty much anything else in just the right way. They also know how to channel energy into their work. All of this means that the work they turn out will capture the unique personality and passion behind your business, making it all the more attractive to consumers.
Most Popular Conversion Rate Optimisation Questions
Conversion rate optimisation (CRO) involves deploying a number of techniques to improve the proportion of website visitors that become a new lead and ultimately lead to a sale. At its core, CRO aims to increase the effectiveness of all digital marketing efforts to achieve better business results.
The benefits of CRO are simple – more conversions mean that your marketing budget is being spent effectively, as you’ll end up with more customers and higher sales revenues.
To find out how good your website is at converting visitors into sales, simply take the total number of sales it has generated and divide that by the total number of site visitors and ad interactions. Multiply the result by 100 and you’ll be left with your conversion rate as a percentage.
Higher than your existing rate. There’s always room to improve when it comes to sales figures and customer interactions, and conversion rate optimisation is a useful marketing activity for all businesses.